Vivo’s IPL acquisition: China, changing the face of sports business

If you have worked long enough in the sports industry, the word China will always catch your attention. Previously, it was because of the premium Chinese athletes who would astonish you with skills beyond belief and normally top the medal tally in most sporting events. Nowadays, the word China makes you twitch a bit in... Continue Reading →

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Sir Ravindra Jadeja’s Excalibur: It cuts. It cuts deep

November 5, 2009 brings back bittersweet memories for every Indian cricket fan. In a cliff-hanger against the mighty Australians, Sachin Tendulkar produced a modern age classic. Chasing 351 runs to win, Tendulkar scripted an epic knock of 175. But India fell short. India fell heartbreakingly short. India lost the game by mere three runs. The superhero's... Continue Reading →

MS Dhoni and his race to the finish

As Jaspreet Bumrah walked away after the 19th over, Virat Kohli ran up to Hardik Pandya. Kohli left after a couple of pats on his back. Suresh Raina arrived. After a brief neck massage, Ashish Nehra was in his ears. By the time Pandya reached MS Dhoni, everyone had a twitchy bum. They knew what... Continue Reading →

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