A Messi freekick, freezing Lyon and a pen – tales of a European sojourn

A pen. Beautiful, granted, but still just a pen. A Cartier: shiny, a little bit heavier than a biro and emblazoned with the Milan club crest. But still just a pen - the opening lines of Andrea Pirlo's autobiography was stuck inside my head as I examined my pen. It wasn't a Cartier. I never looked... Continue Reading →

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Vivo’s IPL acquisition: China, changing the face of sports business

If you have worked long enough in the sports industry, the word China will always catch your attention. Previously, it was because of the premium Chinese athletes who would astonish you with skills beyond belief and normally top the medal tally in most sporting events. Nowadays, the word China makes you twitch a bit in... Continue Reading →

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